Our story began in 2004 when our founders, Megha Arora and Aankith Arora, embarked on their journey in the world of distribution, starting with Heinz India Pvt Ltd. In 2006, we expanded our horizons by taking on the distribution of Proctor & Gamble and Gillette products, marking the first milestone in our company’s growth.

In 2010, we established Streamline Services India, dedicated exclusively to the distribution of Wella India products in the salon channel. Two years later, we introduced a hand and foot spa range, collaborating with the British brand of bath and body products, Bomb Cosmetics, in 2012.

Our journey of partnerships continued in 2015 when we became brand partners with the revolutionary haircare brand, Olaplex, for India. In 2017, we launched our homegrown brand of hand and foot spa products, exclusively for the salon channel, adding to our diverse portfolio.

2020 was a significant year for us as we established Saniolla Naturals Pvt Ltd, a new company focused on hand sanitizing, skincare, and haircare ranges, addressing the evolving needs of our customers. Our latest achievement in 2021 marked another milestone when we became the official brand partners of Kevin Murphy for India, solidifying our commitment to delivering quality products and services.

– 2004: Founders Megha Arora and Aankith Arora began their journey with Heinz India Pvt Ltd distribution.

– 2006: Expanded distribution to include Proctor & Gamble and Gillette products.

– 2010: Established Streamline Services India for exclusive distribution of Wella India products in salons.

– 2012: Introduced a hand and foot spa range in collaboration with British brand Bomb Cosmetics.

– 2015: Became brand partners of the revolutionary haircare brand, Olaplex, for India.

– 2017: Launched a homegrown hand and foot spa range exclusively for salons.

– 2020: Established Saniolla Naturals Pvt Ltd for hand sanitizing, skincare, and haircare products.

– 2021: Officially became brand partners of Kevin Murphy for India, marking another milestone in our journey.

As the leading beauty and hair care distributor in India, we aim to provide a comprehensive range of top-quality beauty products, innovative brands, and exceptional services to our valued salon partners. Through our unwavering commitment to excellence and continuous growth, we aim to be the preferred choice for beauty professionals and elevate the industry’s standards to new heights.

Our vision is to ensure that beauty is accessible to everyone. We aspire to be the preferred beauty solution provider in India by offering globally acclaimed beauty brands, products, equipment, services, and solutions to leading salons and spas. Our aim is to empower and enhance the beauty industry, making it inclusive and catering to the diverse needs of our valued customers.